If your nonprofit is already on facebook and instagram, why should you be on youtube? Is youtube for nonprofits? It’s just one more platform to learn, why should you bother?
For starters, youtube is a search engine, not a social media platform — and that makes a HUGE difference in terms of the lifespan of your content and how people find you when they don’t already know you. The lifespan of a post on social media (how long you can expect to get impressions and engagement) ranges from minutes to days. The lifespan of a video on youtube is 30+ days, but it’s totally possible to get views years later.
So, if your organization is already investing time, money and energy into producing video content, you’re losing a huge opportunity to grow your base of support if you’re not publishing those videos on youtube.
In this episode, we get into the demographic reach of youtube, youtube vs social media and how that works in your favor in the long-term, and the bare minimum you need to start a youtube channel.
If you don’t have a youtube channel yet, download our free guide “Super Fast YouTube Set-Up” to get started asap 💜
As we mentioned in the video, here’s the Pop Live walk-thru: setting up your youtube channel and keyword search. The walk-thru starts at 10:29.
Episode Topics: “YouTube for Nonprofits | Why and How to Create a YouTube Channel for Your Nonprofit”
- Why Make a YouTube Channel
- Search Engine vs Social Media
- Example of Lifespan on YouTube
- 2nd Example
- Getting Started on YouTube
- Minimum to Start Your Channel
- Uploading Videos to YouTube
