What is Video Marketing?

Today we’re talking about Video Marketing — what it is and why it matters to you as a small business owner, entrepreneur or nonprofit leader.

To put it simply, video marketing is just the use of video in your marketing.

One thing to know upfront — marketing and advertising are not the same thing. They seem like synonyms because you always hear them mentioned together, but they’re actually different.

Episode Topics

• Marketing vs Advertising
• Our approach to marketing
• Marketing strategy