NOLAN: Hello, friends, and welcome to the Easy Peasy Video School. Now, we’ve been seeing a lot of talk online about non-profits being intimidated by the process of coming up with a marketing plan. Well, good news. Me and Emmett, we both know that you don’t have time to make the perfect marketing plan. So today we’re going to go over how to make a super simple and doable plan that will help you increase your reach and engagement with your donors and supporters.
And as always, it’s going to be easy peasy. Now, before I join Jamie and get started, I want to make sure that you have our free guide three essentials to start your video marketing with Zero Investment. This is the foundation of any non-profits, marketing or communications plan and is a detailed guide to our first step in today’s episode.
This is going to be the most important concept that can unlock the potential for your org to get that engagement and growth that so many nonprofits struggle with. So go download this free guide by clicking on the link in the description below. OK, time to take roll call. I know it is here. I want to see if you’re here.
If you’re here and ready to learn. Type present in the comments section. Now, let me go ahead and bring in Jamie and show you how to make your marketing strategy easy peasy.
All right. Hello and welcome. This is going to be our what, fifth new process and how you are. But everybody wants more Jamie and I do, too, because she knows so much more about this all than than I do. So we have the expert here in today’s lesson. And so we’re going to go over the different steps in how to prepare your marketing plan.
But the first thing is that you want to make sure that you get specific about your target audience and the goal that you want. So I know I mentioned that we have a free guide that we have in the link, and it goes into great detail about that. But for a lot of non-profits we’ve talked to, they usually either skip this step or don’t even know that this step exists.
So why is it important that we make this the first step?
So most of the nonprofits that we’ve talked to or worked with in the past, when we talked about having goals of what their goals are, these are just have like general awareness or getting more donations. And it’s kind of just like, you know, throw spaghetti on the wall. Like we just have this general idea, like all non-profits pretty much want more awareness, more donors, but it’s not very specific.
And you also are not identifying who your target audience is. Like, who your ideal nonprofit supporter or donor would be. Right. And so the idea is, if we’ve said this before in the past, like if you’re talking to everybody, you’re probably talking to nobody. Because when you have it’s so general and broad, you don’t you can’t create that engagement with the audience because you’re not really speaking to them.
They’re just talking in generalities. And it’s like no big deal. Right.
JAMIE: I think something that people like for for now with like things, everything being online, like nonprofits have the opportunity to reach a global audience. And that’s not something that is going to happen if you keep if you’re you’re keeping your messaging broad in general and you’re just trying to reach everybody and that might have been OK before. Like we’ve talked to we’ve talked to some of our nonprofit friends, and they were saying like, mailers used to be super effective, like you could just send send the thing in the mail and then people would send you donations.
But that’s probably because they were your local, local people and you have their addresses and like it’s it’s very different now when you have the opportunity to reach people everywhere, your messaging needs to be more specific. So that the people who are on in on Instagram and they’re looking for like environmental organizations or whatever, that they they find you and they know what you’re doing so that what you’re saying speaks to them specifically.
NOLAN: So before we get into the the next steps of this marketing plan, I want to make sure that we get you into the right frame of mind.
So we want to think about when we’re talking about the donor journey. We want to make it seem like we want to help you understand how you can get someone from the point of hearing about you in your organization for the first time to becoming like a monthly donor or, or, or continuous donor. So when we talk about the donor journey that’s what we’re talking about is like how do we get them from point A to this long committed relationship with you?
And so the idea being that you can’t just have like an awesome website or post an amazing video on Facebook or on social media and expect that’s going to be what gets you more donors. You have to think about where your website traffic is coming from and how people are going to see your post and and then what happens after they see those posts.
So I know I said donor journey, but maybe you could talk a little bit more about what that is what we mean by donor journey.
JAMIE: So and I’ve been trying to learn about this stuff online, like for nonprofits, they talk about I have to read this awareness consideration, decision and evangelize. And that’s like the steps that you’re taking people through when you’re trying to get them to go from just general public to becoming your supporter. So in, in corporate world, this is the customer journey or the sales funnel.
And then we’ve heard this described the way that is best for me to understand it, where it is, where somebody explains it as dating. Yeah. And this is, this is we don’t know anything and it’s like you get it because you understand what he’s talking about. That Donald Miller story brand. He’s really amazing. So he talks about it as like you’re taking them through the process of, of dating.
So like the first time he says the way that a lot of people approach marketing is that they just go up to a stranger and they’ll be like, Hi, will you marry me?
NOLAN: And it’s like, you just go up like, Hey, this is what I do. What do you do? Oh, we should work together, or This is my organization. And so we do. Would you like to donate? It’s almost like that.
JAMIE: Yeah, so that’s I think that makes you understand that it is a process of them getting first first learning that you exist and then getting to like you a little bit. And then eventually down the line, they’ll get to the point of wanting to, to marry you, hopefully.
NOLAN: And I think there are some organizations that do a good job of getting that initial support or donation because they have either a great event or something and they get that just that for that one thing. But where they missed the opportunity is cultivating and growing that relationship so that they become a repeat supporter. And then you just lose them for the rest of the year or for the rest of eternity kind of thing.
And I think there are some organizations that do a good job of getting that initial support or donation because they have either a great event or something and they get that just that for that one thing. But where they missed the opportunity is cultivating and growing that relationship so that they become a repeat supporter. And then you just lose them for the rest of the year or for the rest of eternity kind of thing.
So yeah, it’s like just having like has a great first date and then you you never call them back, you know.
So the next step in our marketing plan here is to you want to get on their radar. And this is like general outreach, building awareness and how you can get how can you get people to who have never heard of you to know what that you exist and then just at least getting them to, to meet you for the first time, I guess.
So what are some examples of how you can do this general outreach and just get that first awareness to come hang?
JAMIE: This is the hardest part. Like for, for us, this is the hardest part. But I think for, for nonprofits, what we think or what we’ve seen works the best is sharing stories of your impact because that’s the thing that gets people like, oh, like that. That’s the thing that is connects with people.
And an emotional level and so that’s the stuff where like when you see it on social, what people will, like give a heart to or they’ll share it if it’s like super if it really touches them. So that’s the kind of stories that we think nonprofits. I think you have that in most nonprofits. Yeah, and that’s something that you should really take advantage of because that’s way better than like corporate stuff. Like like a store isn’t going to have that kind of story.
NOLAN: Well, some do, but it’s very rare. Yeah. And that it feels authentic and. Yeah, yeah. And then the other thing too, is I mean, for nonprofits like you are impacting the community, you are in the community of whatever community that you are working in. And for a lot of the general public, we don’t have access to that. We don’t see those things, we don’t hear those stories, we don’t meet these people or, or these animals or are not out in the environment and such.
You have a very unique lens that you can share these things and help take us into that world and I think a lot of nonprofits they get. You have so much work to do already. So you’re bogged down with, you know, the reports and trying to get the grants and all that stuff. So storytelling isn’t necessarily like top of the list for you, but that’s where we think you can make kind of a change, hopefully an adjustment because that is probably your most valuable hook, right?
Yeah. To get people to to know you exist yeah.
00:11:05:29 – 00:11:10:07
Speaker 2
Yeah. To get people to to know you exist yeah.
So as far as other ways that you can do general outreach, again, we want to stress that this is where we mentioned in the beginning, it’s super important to establish and recognize your target audience because that’s what’s going to help you determine what kind of media that your specific audience consumes.
Like what, ten, 15 years ago. We just assume like if you want to reach people, you get on TV because everybody’s watching TV or get on radio because everybody’s listening to radio. Now we have so many different ways to connect social media online and personal purse and virtual. A lot of that that you got it you got to be able to choose which avenue and tool is the most effective in reaching that specific audience you’re trying to reach.
JAMIE: Yeah, I think if you we had an article or we had an episode on Target audience stuff, which went more into detail on this, but I think you’re just trying to think about like your main priority right now for your outreach. What are you trying to do? Are you trying to get more donor donors or like like reach people to to do this program?
So with that goal that you’re trying to achieve right now, who is the best person that would help you achieve that goal and who are you most trying to reach? And if that person is watching the morning news every day, then what you want to do is a press release. But if that person is like spending all their free time on Facebook, then Facebook is where you go.
So that’s how the connection between target audience and your goal really matters for what your your platform, for your outreach yeah.
And that’s another thing, too, that we want to make sure that, you know, when you say social media, there’s a handful of social media platforms now, and I think some of the mistakes that nonprofits make is that, well, we got to be on all of them because there’s some people on LinkedIn, there’s some people on Instagram, some people on Twitter, and you want to do all of them.
And if you have the capacity to do that and the team to do that, great. That’s you’re going to get a really great return on that. But if you are limited in your resources and you just have like one person doing it or whatnot and they’ve never done it before. Yeah, start small. Just start with one that is going to give you the best connection and get good at it first versus just mediocre on all of these different platforms.
So again, going back to just being really specific, let’s talk to somebody. Not everybody. Yeah, we also let’s see, we want to talk a little bit more about social media because I think people think like, oh, I’m on social media, I’m putting out stuff on there. How come I’m not getting any kind of responses or donations and stuff?
JAMIE: So I know that you guys have definitely noticed this. I know Brian is definitely mentioned this before, but like Facebook especially is super pay to play now.
But it is like it is for businesses and nonprofits because it’s all a page on Facebook. It’s all in the same category. And it’s it’s really hard. And ads are getting super expensive now like the online online entrepreneur expert people that I follow, they’re saying like they don’t even go towards Facebook ads anymore because it’s so expensive. So I think something that that you need to remember is that on the different platforms, they each have different rules and they have different like things that the algorithm favors.
So you really need to focus like pick one and try to learn about it just at least a little bit to see because there’s going to be like Facebook had this weird rule before, about 20%. Your graphic, your picture couldn’t have more than 20% text over it. Otherwise the algorithm, this was a rule that they had for ads.
But I saw a lot of people saying that they saw regular posts that had a lot of text in it not get a lot of reach. So it’s just like these weird rules that you wouldn’t really know if you weren’t paying attention. So that’s why you can’t just like think I’ll get on there. I’ll make all of these different posts and people will see it.
It’s not, that’s not how it works. Yeah, unfortunately.
NOLAN: All right. So moving on to the next step. Assuming that you’re doing a great job with this general outreach to get people’s attention, the hope is that you then get them to want to learn more about you and what they’ll probably do in order to learn more about you is to either go to your website or your social media page where the profile page where a lot of people now have used their social media profile pages is kind of like a website where a ton of information and stuff is on there.
One of the two and so what you want to do is make sure that whatever you put on your website or your profile page is going to inspire the visitor to want to stay on there to to see it learn more versus like click on it. And you know, this is not telling me anything or is too overwhelming whatever the case.
And then they just click off and move on to another page. So what are some of the things that nonprofits can do to make sure that happens? Like what can they do on their site or profile page?
JAMIE: So you want to make sure that somebody will know in 3 seconds that that you are that you are for them, that they that they they understand you in 3 seconds and they can decide if they like you or if they don’t care about you. And you need to make it fast because when people are like clicking on a link in a post or whatever, it’s not that they’re like, oh, let me learn about this thing for the next 5 minutes.
They’re just like, Oh, that looks interesting. And then if it’s like, what? Then you’re gone, right? Like, just think about your own behavior. And so so for a website, you’re looking at the top of the fold. Like in newspaper terms, it’s whatever they see once they click on your website, whatever is just there without them scrolling down. So you want that to show, you’re trying to show what you do and who you serve in like super fast.
And so I think sometimes nonprofits will just put like their tagline up at the top, but the tagline might might be kind of fluffy, like have like like pretty language in it very far. Yeah.
00:18:16:23 – 00:18:30:29
Speaker 2
Life which is it sounds really nice, but it doesn’t really it’s not specific. And so I wouldn’t know in 3 seconds what you actually do so I can decide like that. That’s something that I want I want to learn more about.
NOLAN: So something that has helped me. So I do a podcast where I interview random different people from different walks of life and sometimes they’re complete strangers that I’ve never met before. I get nervous about you know, how am I supposed to introduce this guest in my introduction of the episode? And so if they have a website, I’ll go there and just try to figure out real quick, like what it is that they do, whether it’s their profession, their business or whatnot.
And I’ll notice that where I’ll just be like scrolling through their page and like, I don’t know what to say about this person. Like, I still don’t know what their company is about or what kind of services they provide or what their mission is like is I just I can see it glaringly when it’s at a point where I’m trying to convey to an audience about someone else.
And so imagine that about when you look at your own website, like, can someone look at this and then see it and go and tell a friend or a stranger like, Oh, this organization, they do this or they help out this community, you know? So that’s a way that could help.
JAMIE: More like your elevator pitch, but even shorter because elevator pitches are like 30 seconds. It’s like 3 seconds. Yeah.
NOLAN: And going back to this like dating analogy, it’s kind of like similar to when you’re on those like dating apps, like the people are so quick to just swipe and move left and right or whatever. Right. And they can tell by looking at that profile page within the first 5 seconds, probably like what they look like, what their interests are and what their age is like.
The pertinent information and they can decide left or right. And so kind of the same concept here, right?
For website, you want to have an image that shows something about what you do and then you’re always thinking about what you do and who you serve. Can you tell that from the top of your website? And then on your social media profile, your social media bio? So that would be with your logo.
So you look legit and then not having it be just your just your tagline, having some kind of clear statement about what you do and who you serve and then make use of your link in your bio and then if that platform allows you to pin anything like sorry highlights Instagram or like pinning something at the top of TikTok, and Instagram I think is now letting you pin pin post at the top.
Yeah, I think so. I think I saw that. So yeah, I’m curious how many of you guys on here are on multiple social media platforms? Or maybe just on one, let me know which social media platform forms your nonprofits currently on. So not you personally, but if you’re a nonprofit or you work with a nonprofit, which ones of which forms of social media is your nonprofit.
JAMIE: And is it working? Yeah. Are you getting engagement?
NOLAN: Yeah, I think that would be a really interesting conversation in the comment section. So if you’re watching this on YouTube, I think we’ll have a pretty it be a nice little litmus test or what is that survey kind of thing? Yeah. I’m curious to see what’s working for people. And of course, with nonprofits there’s different types of nonprofits and so different types of platforms work better for them, but just be a fun thing to share.
I think and learn more about. OK, so back to the donor journey. Now we’re at the point in the journey where they get to decide if they want to date you. So they’ve learned a bit about they they met you, they’re interested a little bit. They, they’ve learned a little bit more about you. Now now’s like, do they want to make a commitment and stuff?
So the best way that we know for nonprofits to date their potential donors, so to speak, is through a newsletter, which we’ve talked a lot about before in previous episodes. But I think this is still something that some nonprofits are either resistant to or not quite sold on. So why are why is a newsletter the the most efficient and successful way for nonprofits to date their potential donors?
JAMIE: I think a lot of people talk about like emails being annoying and they get annoyed getting so many emails but I think the other side of it is putting all the focus on social media. Social media is owned by somebody else who can turn your reach off like that because they want to make money on you to spend ads not mentioning what platform that but it’s so your email list is something that you own, and it’s a way that you can communicate with people who care about you and you’re in control of it.
Social media, you really have no control. You’re just trying to see what what works and what the algorithm will will push so you could have I saw a thing about like you have a 2000 followers on Facebook, Instagram and 2000 email subscribers and the, the, the reach clicks ROI for email is like way I should have written it down, but it’s way more than what you would get with your social media following.
NOLAN: I think people are like so there were there are several nonprofits that in the past we’ve helped with their social media and we’re able to grab data and statistics of how their social media and newsletters are performing and they, before seeing the data, used to think that they’re doing a great job. They’re like 2000 plus followers and they’re posting like daily and all this kind of stuff.
I think people are like so there were there are several nonprofits that in the past we’ve helped with their social media and we’re able to grab data and statistics of how their social media and newsletters are performing and they, before seeing the data, used to think that they’re doing a great job. They’re like 2000 plus followers and they’re posting like daily and all this kind of stuff.
All the things that they were told or thought were how to do social media. And this kind of goes to a little bit to what you’re saying, Adrian, about you want to learn more about engagement. So without knowing the statistics and realizing how effective your activity on social media is, you you don’t know if you’re doing it right and who’s listening or reading your stuff.
And what they were surprised to find out was that even though they had 2000 plus followers they were only showing up on like 10% of their followers’ news feeds because.
Yeah. But like their social media platforms, they go based on an algorithm and they determine even though you have all these thousands of followers, they’ll look at your posts and your history of posts and the engagement and all that stuff and go like, Oh, I think this is only valuable information to just this select group of your followers.
Yeah. But like their social media platforms, they go based on an algorithm and they determine even though you have all these thousands of followers, they’ll look at your posts and your history of posts and the engagement and all that stuff and go like, Oh, I think this is only valuable information to just this select group of your followers.
So a lot of the nonprofits were shocked to realize that nobody was seeing their posts, and that’s why they weren’t getting any likes or comments and things like that. And the types of posts that they made were not engaging.
JAMIE: So and now it doesn’t even matter. Like you could be making really awesome posts, but just because the platform wants to put emphasis on certain types of engagement or types of groups or types of pages, that’s like you could be doing everything right and they just decide they don’t want to show your posts.
NOLAN: Yeah. So with the newsletters, I know a lot of people are like wary. They don’t want to do newsletters because of their personal experiences with newsletters like and usually the newsletters they get automatically subscribe to are like spam kind of ones. Like, Oh, I signed up for a free credit card and now I’m getting all these spam newsletters from these things or from other organizations or companies that just use a newsletter as like a billboard for advertising so of course, that’s going to sour your viewpoint on newsletters if you think that that’s what the purpose of newsletters are.
What we’re saying is use the newsletters as your direct connection. Like use it as an email, like you’re directly emailing somebody and you’re having a a human interaction with them. And so this is goes back to what we’re talking about as far as like sharing stories and impact in your community, taking your your followers and stuff onto into the communities and experiences that that your organization is doing.
So if they feel like they have an understanding of you and and relationship to so instead of it just casually being, the newsletter is meant to tell people like, hey, donate today, donate today. It’s like, no, this is what we’re doing. This is what your support has meant. This is a person that we helped because of this program that you supported, you know, stuff like that.
That and we when we started our personal newsletter, I was really like, I had that opinion of newsletters. Like, I don’t read newsletters. Every time someone puts me on and I unsubscribe immediately. But in our journey of writing these things, man, we have built a really strong relationship with a lot of our I don’t want to say clients, but I guess like our friends, our supporters, because we kind of use the newsletter as a journey to just sharing about not only business stuff, but personal stuff too.
I can’t say how many times different people come up to us and say, I just love your newsletter and I feel like I’m following on your journey with you and stuff. And we’ve gotten results because we’re just top of mind for them and they’ve got to know and like us. And so same thing with this dating journey, this newsletter can be a way for your donors and supporters to get to know you even more, fall in love with you.
JAMIE: And I think if you think about it as like it doesn’t need to be long. Like, I think people I think nonprofits will put a lot of pressure on themselves because you think newsletter and then like your picture in your mind how the emails used to be with like all of the stuff on the site and then like all of these different stories like kind of like a newspaper.
Yeah. And you’re like, I can’t do that every month. It’s so much like pulling all the stories from everybody and getting everybody to participate. But actually, you only need one. Like, you could just have one story per newsletter and do a newsletter once a month. So. So for the whole year, you only need 12 stories, which can sound like a lot, but, but it’s just just try to think about it as like it’s just 12 stories once a month and that’s all you need in that newsletter.
Just one story and that’s it. So it’s not newspaper format is just one story.
NOLAN: Now that you’re consistently communicating with your audience through a newsletter, right? You’re doing that. Okay, so this is the point where now you can ask them for a commitment. This is when you can, after they have built this relationship with you and really understand you now is when you can ask them to buy a ticket to your fundraiser event or to make a donation.
So explain why it’s important that we wait till we get to this point. Before you do that, you make this ask and that you ask for this commitment.
JAMIE: You can you can be and you should be asking that stuff on your social media also. But this is the place where I think it’ll really work because people because the open rates and newsletters are I had this in here, in this in a stat. Oh, no, up or down. So 21 for every average engagement on Instagram for business accounts was 0.83%.
Sorry. So they know what you do and they care about you. And I think that’s what is going to make it your odds of getting that person to take out their wallet are way better.
00:30:37:04 – 00:31:04:11
Speaker 2
Percent yeah. Less than 1%. An average open rates for nonprofit emails and 2021 was 25 to 35%. So that’s way more people that are going to be opening your stuff and seeing it. And these people are also going to be the people who opted in like they care about you enough to to learn more about you. And they’ve been hearing about your, your impact.
00:31:04:12 – 00:31:17:12
Speaker 2
Sorry. So they know what you do and they care about you. And I think that’s what is going to make it your odds of getting that person to take out their wallet are way better.
NOLAN: Yeah it’s a it’s a much warmer lead.
And I think because that they are they are they have kind of a trust in you because they have this kind of long standing relationship with you through your communications. Yeah. That it could also mean the difference between how much they want to support because they you could still have gotten their support or donation through the old way, but it might have been a smaller amount.
00:31:24:21 – 00:31:51:04
Speaker 1
And I think because that they are they are they have kind of a trust in you because they have this kind of long standing relationship with you through your communications. Yeah. That it could also mean the difference between how much they want to support because they you could still have gotten their support or donation through the old way, but it might have been a smaller amount.
But because there’s they really understand, they might come it way harder.
Yeah. Yeah.
00:31:58:19 – 00:32:12:26
Speaker 1
OK, so going back to our dating analogy, what does it now that we’re at the point we asked for the commitment, what does it look like when they say, I do, I do in the donor relationship, journey.
JAMIE: This is this is where they are. Your raving fan, which is what we’re always trying to get to.
NOLAN: Is that they I hear raving fan. I just think of Kevin or is it what is Kevin’s last name from home alone is that Kevin McAllister as he’s running down the hallway.
JAMIE: OK so maybe then that’s the goal. That’s what what all marketing is trying to build is to gather up your raving fans. So those are the people that are wearing a t shirts and they come to all your fundraisers and they share your posts and they, they tell your friends, tell their friends about you and bring their friends to your events.
That’s what what all marketing is trying to build is to gather up your raving fans. So those are the people that are wearing a t shirts and they come to all your fundraisers and they share your posts and they, they tell your friends, tell their friends about you and bring their friends to your events.
00:32:47:11 – 00:32:48:04
Speaker 3
I love you guys.
00:32:49:24 – 00:33:14:09
Speaker 2
OK so so that so maybe then that’s the goal. That’s what what all marketing is trying to build is to gather up your raving fans. So those are the people that are wearing a t shirts and they come to all your fundraisers and they share your posts and they, they tell your friends, tell their friends about you and bring their friends to your events.
So they’re evangelizing for you.
NOLAN: What you that that is like when I hear that, I think of multilevel marketing and like when when you get all your people like going like you can do a lot of sales yourself, but imagine how many more sales you can get if you have like ten people doing sales for you. So it’s like you can reach so many more donors and supporters if you have other.
Donors and supporters that are spreading the gospel. Right? Yeah, yeah. So I know the multilevel marketing has a very negative connotation, but we can take it for ourselves for a positive because it’s not like we’re trying to sell them a bad like, you know, batch of goods. We’re not trying to con them like we’re just trying to we know that there are people out there in the world that want to do this, kind of want to see this kind of work that you’re doing done in the community.
They just don’t know so all we’re doing is helping them find you. OK, so now that we went through all the steps to making your easy peasy marketing strategy, let’s go into what you’re going to do. I’m going to read this because it’s a lot. So the first thing you’re going to do is define your target and your target audience and goal.
Remember that that’s number one. If you forgot to download that free download, which goes into deeper explanation of how you do that and stuff, I’ll go ahead and click in the description, the link, then you’re going to figure out the best way to reach your target audience and how you can tell stories about your impact in those places.
If there’s any parts that you need to expand on, just feel free to interrupt and then you’re going to want to make sure that your website and social media profiles profiles clearly show what you do and who you serve, and you want to make it easy for them to get from your website and social media platform profiles onto your newsletter lists.
We spent a lot of time talking about the newsletter because this is such an important part. So once you get them on the newsletter list, you want to consistently send newsletters that share more about what you do and who you serve. So it’s one thing to get them on your newsletter list, but if you’re not doing good newsletters and not being consistent and it’s kind of pointless so this is another key thing that we see a lot of fall off in.
And like Jamie said, it can just be one a month, 12 stories a year. That’s it. It’s it can be it’s doable. And then you want to invite them to get involved and make it a great experience so that they keep coming back for more and so that’s it. So remember, we’re just we’re not trying to make the perfect marketing plan.
And what do we always say done is better than perfect.
So the main thing is that we’re just trying to make a plan that you can do, right? Because we’re not trying to make it super hard. We’re making it doable. So just get out there and go do it. And if you have any questions or thoughts, just make sure to throw them in the comment section below. Adrian and Brian, thank you guys, for your comments.
And I hope that that you got that out of this and that what you take away from this is that you feel empowered and that you can do something like this and, and see the difference in that you’re getting a bigger donor base, bigger support group and more people hear about you.
That’s that’s what the goal is. Right. And so again, don’t forget that free guide that I’ve mentioned. It’s the it’s called the three essentials to start your marketing with zero investment. And it’s free. You don’t have to do anything. Just click on the link and it’ll help you unlock the secrets to growing your audience. Who doesn’t want to do it?
So have you found this video helpful and you think others should hear about this stuff too? Please, help us out and help them find us by liking, sharing, commenting, subscribing, and keep following us. And if you haven’t joined our Free Private Facebook group yet, there’s a link to if you’re watching this on YouTube, there’s a link to that as well in the description.
This is where you can get exclusive access to us for the live streams where we’re actually that’s how we were able to interact with Adrian. And Brian is because they’re joining us via our free private Facebook group. And so that’s the only time that we’ll be watching the comments live. So this is going to be super helpful if you’re watching one of the lessons live and you have questions and you need more clarity, we’ll be able to address that right here because we’ll be checking it on as we’re on here live.
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