With so many social media video platforms out there, how do you decide which is the best one for your marketing videos? Does your business or nonprofit need to be EVERYWHERE??
Well, the answer to that is easy — No, you totally don’t need to be everywhere. But having a social media video strategy is super important so you can create video content that works on the platform you choose. A marketing video you create for Facebook will probably stick out like a sore thumb on TikTok, and it might not even work on Instagram. That’s why it’s important to pick a primary platform that you want to build on and create your content for that audience.
The demographics and user habits on each platform are different and changing all the time, so we spent some time looking at the latest data for 2022. In this episode, we’re covering Facebook, YouTube, Instagram, TikTok and LinkedIn. Here are the articles we referenced for this episode:
- Hubspot’s 2022 Social Media Marketing Report
- Hubspot’s Social Media Demographics for Marketers in 2022
- Hootsuite’s The Global State of Digital 2022
- Social Media Examiner’s Social Media Marketing Trends for 2022
Download “How to Shoot Better Video with Your Phone”
Episode Topics
- Things to keep in mind
- YouTube
- TikTok
- General tips for posting social media videos
