Coming up with a nonprofit marketing strategy doesn’t need to involve focus groups, consultants and a huge budget. A basic strategy can do the job until you have the time and energy for more.
Learning about the “donor journey” and applying it to your nonprofit can sound like a lot… In this episode, we break it down and make it to easy to understand, with actionable steps so you have a plan to grow your engagement, and of course we make it Easy Peasy!
Episode Topics: “The Easy Peasy Nonprofit Marketing Strategy”
- Target audience
- Donor journey
- Build awareness
- Website and social media bio
- Email newsletter
- Ask for a donation
- Raving fans
- Action items
