Marketing to your target audience — identifying who you’re trying to reach, and your goal in talking to them — is the most important part of creating marketing videos.
It’s common for businesses and nonprofits to come up with the idea for a video first before they think about anything else. The problem with this is, the video might end up being fun or beautiful, but it doesn’t elicit any action.
When you start by identifying your target audience and your goal, the creative process is easier and the resulting video has a better chance of making a difference in your bottom line.
Download “3 Essentials to Start Your Video Marketing with Zero Investment”
Episode Topics
- Identifying your target audience
- Narrowing down on a specific goal
- Sample video – Foundation Spine & Posture (WATCH HERE)
[…] Marketing to Your Target Audience […]
[…] Marketing to Your Target Audience […]