Today we’re talking about that video you see on the homepage of a website, or maybe it’s the featured video on a company’s facebook page. Some people call it an intro video, we call it the overview video. It functions as the first introduction to your business or organization. And because you never get a second chance to make a good first impression, it’s pretty important.
So in this episode, we’re getting into what the overview video is, what to put in it, and how to use it.
Let’s start with what it is. An overview video is a video that encompasses the who, what, and why of an organization or company. It’s the jumping-off point for the viewer’s relationship with you, where you create a connection with them so they begin to know, like and trust you.
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Episode Topics
- The goal for the intro video
- What goes into it
- Editing the intro video
- What to do with your video
