What is the ideal video length for social media? This question comes up a lot with our clients, and unfortunately there isn’t a clear cut answer. While each platform has their own rules about what they allow and what they say performs best, it’s also important to keep other factors in mind.
In today’s episode, we go over what is allowed and recommended on Facebook, Instagram, TikTok, YouTube and LinkedIn today in 2022. We also talk about the two other factors we take into consideration when looking at how long our videos should be — audience and content.
Episode Topics: “Ideal Video Length for Social Media in 2022”
- 3 factors to determine the length of your video
- Social media platforms
- TikTok
- YouTube
- Video length for a live event
- Target audience
- Let content determine length
