Brand personality isn’t something people talk about much, but in our opinion, it’s the key to one of the most commonly asked questions when people are thinking about marketing for their small business or nonprofit — With so how many organizations in your niche online, how are you supposed to stand out from the crowd?
Would it surprise you to hear it’s something you might have learned from Mister Rogers? He ended every episode encouraging kids to embrace their authentic selves. That applies to businesses and nonprofits too.
There may be a ton of other companies and organizations who do what you do, but if you think about it from the consumer standpoint — with so many options, which one will they choose? The one that resonates with them.
The best way to help those people to find you is by defining your unique brand personality and letting it shine through in every aspect of your marketing.
Episode Topics: “Show Your Brand Personality to Stand Out From the Crowd”
- Identifying your brand personality
- Writing in your brand voice
- Colors and filters to match your brand personality
[…] Show Your Brand Personality to Stand Out From the Crowd […]