This is something I need to be reminded about myself, as much as I need you to hear it.
Over the course of our business, we’ve put hundreds of people on camera, and I’d say barely a handful of them have felt comfortable being in that position. Everybody wants to change something about themselves. The most common thing is people asking for the skinny filter, then it’s feeling like they rambled too much, their answers didn’t make any sense, they hate the sound of their voice, it goes on and on and on.
And believe me, I get it. I’ve been in some commercials that got played a lot locally, and I cringe if I get recognized because my hair was so weird in that one spot, or I didn’t like my performance in that other one.
But really, nobody remembers what my hair looked like, they just remember they liked that commercial.
The point I’m trying to make is, it’s not that everybody using video to build their business or nonprofit is super confident and comfortable being on camera. When I’m on camera, I’m constantly thinking about how I screwed up my pronunciation or that I sound boring… Even as I’m talking to you right now, I’m totally judging myself, I’m worried about how I sound and what you might be thinking about me…
But the people who are able to get on camera anyway, in spite of all that, are the ones who get to reap all the benefits of video marketing. They’re just forcing themselves to do it anyway.
Watch the episode for some motivation to push through this super uncomfortable part of business… And for more resources, grab my guide to get comfy on camera — these are ten things I do to this day if I find myself getting nervous before go time. Good luck, you got this!
